Bumble verified that another advertisefuck girls near ment featuring their newest celebrity lover Serena Williams will debut through the very first 50 % of the SuperBowl.
In accordance with AdWeek, Bumble mocked a fresh venture together with the golf celebrity, admitting so it would coordinate utilizing the SuperBowl, though it was not clear if they had been intending to air an advertising while in the video game, the most-watched annual occasions when you look at the U.S. (plus one of the most expensive ad purchases). Bumble has now confirmed their particular very first SuperBowl offer will feature Serena Williams and their new strategy «The Ball is actually the woman Court.»
Bumble, a female-friendly relationship app, is seriously interested in its female-empowerment purpose. In the last few years, the company provides debuted offerings that attract specifically to women, eg partnering with Moxy Hotels to provide BumbleSpot â verified areas in which Bumble users can satisfy for dates, career networking, or possible brand new friendships – in order to create secure areas for ladies.
The advertisement with Williams will function the woman surge to celebrity, «not just as a professional football celebrity but as an entrepreneur, character model, spouse and mom,» according to AdWeek. The location was created by a mostly feminine group and directed by A.V. Rockwell, an award-winning screenwriter and director whose work deals with issues on race and oppression.
The message associated with the advertisement is always to motivate females to control their particular tales, some thing Bumble has become excited about from debut of their matchmaking app, giving females the ability to help make the first move.
In a teaser video for all the SuperBowl offer, that’ll air February 3rd, Bumble offered a peek of what to expect.
«We’re surviving in some sort of and community where everyone is starting to see in another way and needs to understand that we have been in the same way strong and just as smart and simply as experienced and merely as businesslike as any kind of male these days,» Williams states while watching camera, which in turn pans to their offering a golf ball in an empty courtroom. «now it is time to appear and inform the story how it needs to be informed.»
AdWeek remarked that the female-forward Bumble advertising strategy is uncommon for a SuperBowl, and is such a male-dominated space, and much more extremely unlikely that a primarily feminine group would make such a SuperBowl offer.
«There are a lot women that tend to be willing and enthusiastic [to be concerned inside Super Bowl], and each and every woman included [in Bumble’s place] had a great deal passion,» Bumble main brand policeman Alexandra Williamson informed AdWeek.
She continued to state: «People will see a separate part to Serena once this ad goes real time, and I also would feature that to an all-female staff working on it.»